Commercial Practitioners

Roy Belson

Director of Commercial Sales
Cal BRE# 01345852
The Belson Group consists of a six person team consisting of one Broker, three Sales Agents, a Project Manager, a Team Executive Administrator, and headed up by Roy Belson who has construction and development background. The Belson Group specializes in Luxury Repositioned properties as well as Residential and Commercial Investment properties.
Roy and his team are also very successful with Land acquisitions and familiar with land usage and the entitlement process. The Belson Group are veterans in the world of construction and taking ordinary homes and turning them into luxury homes. They provide architectural planning and a superior marketing system and places each investment property; selling and providing the highest returns in a market with limited inventory.
The Belson Group are Top Listing Agents for RE/MAX Olson Estates. Roy heads up the six person team via the Buyer Action Program that guarantees buyers working with the group access to unlisted properties, first time buyers program over low down payments, acceptations on lower credit scores, assistance with credit repair and luxury share program for investors, call Roy for details.
Anyone thinking of selling there home must call and inquire about the guarantee Home sales program. The team is always looking for innovative agents with specialty backgrounds. And most importantly referrals are lifeblood.
For more information or confidential interview, please contact Roy at 818-620-2020 or email at 

Joe Penich

Commercial Sales Broker
Cal BRE# 00499559
A veteran Real Estate Professional, Joe Penich has more than 35 years of experience in the sale, acquisition, and management of income property. Joe entered the Investment Real Estate industry in 1976, specializing in apartment house brokerage with Wagner/Jacobson Company Inc. In 1978, he joined Arrow Properties as the In-House Broker, where he represented partnerships and syndication's. With an emphasis on client service and results, Joe personally oversaw each and every aspect of the sale, from partnership agreement review to closing statements from the original acquisition. He also structured the sales price, marketed the property, and negotiated a final sale to yield a specific net return.
In 1980, Joe established Joe Penich Company Realtors, a full service Real Estate brokerage and property management corporation based in Woodland Hills, CA. Servicing both individuals and partnerships, the firm specialized in brokerage of apartment buildings, shopping centers, and industrial properties. Managing a staff of sales associates, staff employees, property managers, and trades men, Joe built the firm into one of the most respected brokerage and management companies in the San Fernando Valley.
In 1989, after a decade of success managing his own firm, Joe found he wanted to spend less time overseeing a sales staff and more time doing what he does best...the hands-on, day to day negotiating upon which the sale and purchase of major investment properties is entirely dependent. Joe affiliated with the Investment Division of RE/MAX as a Broker Associate. Although he still maintains his corporation for the purpose of managing the apartment properties in which he and his clients have personally invested, Joe now devotes his full attention to servicing the needs of his clients, in the sale and purchase of quality investment Real Estate.
In 1995, Joe and several other commercial brokers joined RE/MAX on the ground floor of what was to become RE/MAX Commercial. After a 15 year relationship that proved fruitful and profitable, Joe decided it was time for a change.
2012, Time for a change. Joe launched Commercial Realty Partners, offering Investment Real Estate service's to investors of apartment buildings, office properties, and shopping centers. In 2016, Joe re-affiliated with RE/MAX Commercial. Joe's tremendous experience in the field, as well as his personal commitment to client service, has served to attract a growing list of loyal, satisfied clients. 

Ed Mulflur

Commercial Sales Agent and Investor
Cal BRE#  00946076

Ed Mulflur began his career in Real Estate in January of 1987 at Marcus & Millichap where he was a Commercial Real Estate Sales Agent and Investor. Here, his primary focuses were representing clients in the purchase or sale of apartments in the San Fernando Valley and purchasing distressed apartments in Los Angeles to create value and operate for cash flow.


In March of 2002, Ed left Marcus & Millichap, moving his position as a Commercial Real Estate Sales Agent and Investor over to RE/MAX Commercial in Sherman Oaks, CA in the same month. At RE/MAX he added to his specialties, focusing on representing clients in the purchase and sale of apartments, retail, office, and industrial properties across California, Oklahoma, Ohio, and Tennessee. He also purchased distressed and undervalued Commercial Real Estate such as the types previously mentioned to create value and retain for cash flow or trade.


After a short period as a Commercial Property Tax Appeal Consultant, Ed moved his position to Lee & Associates for 2 years, aligning himself with former agents from Marcus & Millichap. For these 2 years, Ed focused on apartments and net-leased investments.

Ed then moved back to RE/MAX Commercial and presently operates out of the Woodland Hills location, where he specializes in multi-family, retail, and single-tenant Commercial properties across California and the Country.